The First Shared Workspace Salon Franchise.

bex+Co. is Redefining Beauty Entrepreneurship

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bex+Co. is more than a salon franchise, it is a movement built to empower beauty professionals to own their futures. Through luxury shared workspaces, proprietary education, and a thriving stylist community, bex+Co. has created a scalable rental model with recurring revenue, low overhead, and waitlists at every location.

Recurring Revenue, No Stylist Employees Needed

Proven Demand with Built-In Waitlists

Scalable, Lifestyle-Friendly Ownership

Who We Are

bex+Co. was born from one stylist's refusal to accept the status quo. Founder Bex Irvine started her career behind the chair, training at an iconic salon on Fifth Avenue in New York City before building her own path. After years of watching talented stylists struggle under outdated commission models, she launched bex+Co. in 2015 with a single location and a bold vision: give beauty professionals the freedom, tools, and community to become real business owners.

What started as one salon has grown into an 8-figure beauty brand with seven thriving locations -- every one of them waitlisted. Even during the pandemic, bex+Co. opened two new locations, proving the resilience of a model built on independence and demand. Now, with national franchise expansion underway, bex+Co. is bringing its luxury shared workspace concept to entrepreneurial owners who want to build something meaningful in the $60.4 billion salon industry.

7 current locations, every one waitlisted with a proven model built for national growth.

What Sets Conquer Padel Apart

Multi-Tier Membership Structure

Our membership tiers are designed to ensure customers get the level of benefits and support they want while keeping costs within reach of players of all income levels.

Multiple Revenue Streams

Grow your franchise and diversify your revenue with options for court rentals, pro shop, memberships, coaching, tournaments, private events, F&B, & sponsorships.

Modern Design & Facilities

The Conquer Padel Club is more than just Padel—we provide engaging spaces for relaxation and social connections. Our climate-controlled, all-indoor facilities allow customers to play year-round, while our state-of-the-art reservation system ensures a court is always available when players arrive.

What Sets Bex+Co. Apart

What Makes Heights Wellness Retreat the Top Wellness Franchise?

Zero Employees, Maximum Efficiency

Unlike traditional salons burdened by payroll and turnover, bex+Co. operates on a pure independent contractor model. Each location hosts 18-22 self-employed stylists who pay weekly rent, eliminating W-2 staffing entirely and creating a lean, recurring revenue stream for owners.

The Beauty Empire Blueprint

bex+Co.'s proprietary education platform provides step-by-step courses for both franchisees and stylists. Franchisees receive launch and growth training, while stylists gain the tools to build confident, independent businesses supported by AI-powered marketing and operations bots.

Turnkey Design with Kaemark

Every bex+Co. location features a professionally designed 1,800-2,500 sq ft luxury buildout through Kaemark design partners. From corporate plan review to optimized stylist workflow, the average location moves from signing to grand opening in just nine months.

Who We Want For

Bex+Co.

Franchisees

Freedom Builders: You believe entrepreneurship should create freedom for yourself and the people around you. You are drawn to a business model that empowers others to succeed, and you see ownership as a vehicle for impact, not just income.

Community First: You lead with connection and understand that a strong culture drives strong results. You want to build a space where beauty professionals feel supported, inspired, and proud to show up every day.

Growth Without Limits: You are a business-minded leader who thinks in terms of scale. Whether you start with one location or plan to grow to six, you bring the drive and strategic thinking to build a portfolio that compounds over time.

Elevated Standards: You refuse to settle for average in your business, your brand, or your customer experience. You are energized by luxury design, operational excellence, and the discipline it takes to maintain a premium standard at every touchpoint.

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